CASE STUDY
Our machinery and equipment that manufacture food and sweets are adopted in various factories and shops in Japan and overseas. We introduce case studies of our customers who have adopted our manufacturing machines. In addition to the latest case studies, you can search into the past case studies depending on your purposes.
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Takeuchi Seika Corporate Group
The Takeuchi Seika Corporate Group comprises several key companies: Takeuchi Seika Co., Ltd. and Seikadou Co., Ltd., which focus on manufacturing, along with retailers and wholesalers Takeuchi Shoji Co., Ltd., Senjuan Co., Ltd., and Senjyu Co., Ltd.
Founded in 1949, Takeuchi Seika began as a confectionery agency but quickly expanded into wholesaling, supplying sweets (OEM products) to hot spring inns and local souvenir shops. In the 1970s, they took a big step forward by building a headquarters factory and introducing a cutting-edge aluminum food line that wraps batter in foil before baking it. This innovation led to the successful commercialization of their products and the establishment of a strong OEM system. Known for their commitment to quality, they’ve built a reputation for responding swiftly to even the most detailed orders, which has helped them refine their technical and development capabilities through small-lot, multi-variety production.
In spring 2023, Hiroki Takeuchi, the third-generation leader of the group, took the helm. Since then, he’s focused on modernizing the company’s internal structures, including overhauling the personnel system. He introduced an incentive program that rewards employees for proposals beyond their regular duties.
Recently, the company has seen a rise in OEM requests for products that highlight local ingredients. Their gluten-free petit financiers, produced on a molded baking line, were a hit in 2023. Building on that success, they proposed and commercialized galettes using the same production line.
As of 2024, the company employs about 140 people. Hiroki has been fostering a culture of open dialogue, conducting individual interviews with all employees over the past two years. He sees the stoicism of his workforce as a key strength and aims to create an environment where free thinking and imagination thrive. Looking ahead, his vision includes expanding sales channels overseas and boosting the company’s confidence as they grow.
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MASDAC NEWS trial version
Case studies are published in our PR magazine MASDAC NEWS delivered to users. In the magazine, we present various information related to sweets and food manufacturing, including an interview with our customers’ top management. Here, you can check out the trial version of the magazine. For periodical delivery of the MASDAC NEWS in a printed format, please send us a request via the following request form.
View the Trial Version (PDF)
