CASE STUDY

• Oven
• Cookie

Showaseika Co., Ltd.

Showaseika has been a trusted OEM manufacturer specializing in contract production for over half a century. The company focuses on baked goods and cup drinks, producing both national and private label products for many renowned brands. Established in 1959, Showaseika initially focused on bakery items but expanded into confectionery about ten years later. Over time, it has built solid relationships with various companies. In 2006, the launch of Cosmo Foods, which develops private brands for convenience stores, led to a successful partnership with Showaseika in ODM manufacturing.
To improve efficiency, the company is streamlining its production processes. The Tunnel Oven on their newly installed cookie line uses a band-type oven, tripling the production capacity compared to the older caterpillar-type models. Automation has also been introduced in batter supply and molding, reducing the need for staff by more than three people and cutting down on transportation labor.
At Showaseika, quality is considered one of the core aspects of OEM manufacturing. The company is dedicated to continuously enhancing quality by investing in employee development. For example, young team members are encouraged to choose a theme every four months and work on improving their tasks. The company also promotes learning through specialized committees and exhibitions, giving younger employees exposure to external knowledge and motivation to grow.
Additionally, the production, development, and sales teams collaborate to stay in tune with customer needs, positioning the company to take on new challenges in emerging fields.
As environmental awareness grows, Showaseika aims to become an OEM specialist capable of meeting diverse needs, including global expansion and overseas exports.

• Tunnel Oven