CASE STUDY

• Dorayaki Machine
• Dorayaki

Yanagawa Co., Ltd.

Founded in 1892, Yanagawa, located in Kasuga-cho, Tamba City, Hyogo Prefecture, has been dedicated to promoting local products and invigorating the region for four generations.
Thirty years ago, the company began processing Tamba Sanpo (a blend of red beans, black soybeans, and chestnuts), a local specialty, and in the past 20 years, it has expanded into retail, focusing on confectionery.
Originally, the company was centered around tea production in the 1970s, and the philosophy of extracting the full potential of ingredients from its tea business laid the foundation for its current specialty products.
As the tea industry declined, the company was motivated by a desire to support local producers, and embarked on a new challenge: revitalizing the Tamba region through specialty product processing and retail.
The company’s full-scale processing of Tamba Sanpo began with the launch of Ofukumame in connection with the NHK Taiga drama “Kasuga no Tsubone.” In 2001, Yanagawa contributed to the opening of Tamba Obaachan no Sato, a roadside station, and in 2005, the company opened its main store, Yume no Sato Yanagawa, next to the factory.
Inviting skilled artisans to craft its sweets, the company added a variety of Japanese confections to complement its Western-style offerings, including the popular Japanese Mont Blanc, made with Tamba chestnut paste, which became a signature product at the main store.
The newly opened Tamba Yanagawa Tokyo Kasuga store offers Dora Fuku, a dorayaki made with 100% Tamba eggs and Hyogo wheat flour. Equipped with a Full Automatic Dorayaki Machine, the store sells freshly baked dorayaki every day.
This Tokyo location serves as a hub, connecting various regions with Tamba, while the main store aims to further revitalize the region through collaborations with the Keihanshin area. Rooted in the management philosophy of Tamba Denshin—sharing the heart of the maker through Tamba’s unique products, honing skills with care, and conveying the flavor of Tamba—the company is committed to spreading the charm of Tamba globally, preserving the Tamba climate, and passing on its legacy to future generations.

• Full Automatic Dorayaki Machine