CASE STUDY

• Dorayaki Machine
• Dorayaki

Kuraya Co., Ltd.

Kuraya was founded in 1880, during the early years of the Meiji era, when its first records became available. The store was established by Emi Sogoro, who relocated it to the city center in the early Meiji period. Over the course of four generations, the family trained in Kyoto and earned a strong reputation. For over 100 years, Kuraya became known for its signature sweets, such as Matsu no Tsuyu, inspired by morning dew on pine trees at the castle ruins, Ichima, reminiscent of an Ichimatsu Japanese traditional doll’s dimples, and Shuraku Gaso, named after Shurakuen, a garden in the former Tsuyama domain villa.
Inaba Shinji, the fifth president, took over the store after the bubble economy collapsed, which led to a decline in gift demand. In response, the company shifted its focus to daily-use sweets, including those baked fresh every morning to be sold the same day, and introduced freshly made dorayaki, which became a big hit. The success prompted them to invest in an automatic baking machine. From there, Kuraya continued to innovate, refining their daily offerings, including freshly baked goods made each morning for same-day sale, as well as high-quality confections, while adapting their signature sweets to suit modern tastes.
In addition to running Kuraya, the company has played a key role in tourism and local revitalization efforts. Notably, the Tsuyama Roll, created to promote locally grown Tsuyama wheat, was launched as a joint project by the local confectionery association, with many stores participating. By 2024, over 70,000 rolls had been sold across all stores. Beginning in 2023, the store’s Momotaro Dorayaki will also use 100% Tsuyama-grown wheat.
In the spring of 2024, Kuraya doubled its dorayaki production capacity with an updated production line that includes automated bean paste filling and branding processes. As part of their 140th-anniversary celebrations, they introduced a new mission: “We’re glad Kuraya exists! Declaration,” aiming to provide customers with the joy of discovering sweets and the charm of the region. Their goal is to create a store that people will cherish for the next 100 years, building on the legacy of generations of customers.

• Full Automatic Dorayaki Machine (SDR-KAM)