Case Study
- Depositer
- Financier・Madeleine
Takeuchi Seika Corporate Group
The Takeuchi Seika Corporate Group comprises several key companies: Takeuchi Seika Co., Ltd. and Seikadou Co., Ltd., which focus on manufacturing, along with retailers and wholesalers Takeuchi Shoji Co., Ltd., Senjuan Co., Ltd., and Senjyu Co., Ltd.
Founded in 1949, Takeuchi Seika began as a confectionery agency but quickly expanded into wholesaling, supplying sweets (OEM products) to hot spring inns and local souvenir shops. In the 1970s, they took a big step forward by building a headquarters factory and introducing a cutting-edge aluminum food line that wraps batter in foil before baking it. This innovation led to the successful commercialization of their products and the establishment of a strong OEM system. Known for their commitment to quality, they’ve built a reputation for responding swiftly to even the most detailed orders, which has helped them refine their technical and development capabilities through small-lot, multi-variety production.
In spring 2023, Hiroki Takeuchi, the third-generation leader of the group, took the helm. Since then, he’s focused on modernizing the company’s internal structures, including overhauling the personnel system. He introduced an incentive program that rewards employees for proposals beyond their regular duties.
Recently, the company has seen a rise in OEM requests for products that highlight local ingredients. Their gluten-free petit financiers, produced on a molded baking line, were a hit in 2023. Building on that success, they proposed and commercialized galettes using the same production line.
As of 2024, the company employs about 140 people. Hiroki has been fostering a culture of open dialogue, conducting individual interviews with all employees over the past two years. He sees the stoicism of his workforce as a key strength and aims to create an environment where free thinking and imagination thrive. Looking ahead, his vision includes expanding sales channels overseas and boosting the company’s confidence as they grow.
Location：101-1 Wa, Mitsumachi, Daishouji, Kaga-shi, Ishikawa-ken
URL：https://www.takeuchiseika.co.jp/
Publication：MASDAC news September issue in 2024
System Depoly (SD3)
The Takeuchi Seika Corporate Group is a manufacturer of souvenir confections, specializing in a variety of Japanese and Western baked goods distributed to wholesalers nationwide. Their production utilizes our Tunnel Oven Lines and direct baking machines. A key subsidiary, Seikadou Co., Ltd., produces a range of main products including waffle cookies, awaseyaki crackers, financiers, and galettes. In 2023, Takeuchi Seika upgraded the filling depositor on their molded baking line from a model from another company to our System Depoly. This new machine features a mold pressing device that shapes the hard galette batter and is now used for both financiers and galettes. With six types of financiers, including OEM varieties, they produce several types each day by switching between them. The System Depoly upgrade has enhanced batter filling accuracy, leading to more consistent quality and reduced waste. It has also been noted for its ease of use.
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Financiers and Galettes. Financiers are available in several flavors, including strawberry, upon OEM request.
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The System Depoly filling financier batter.
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Awaseyaki produced by Seikadou Co., Ltd.
Using a direct baking machine, red bean paste and mochi are sandwiched. -
An Butter Chou produced by Takeuchi Seika Co., Ltd. on their Cream Puff Line.
These cream puffs are injected with whole bean paste and butter.
Reference
MASDAC NEWS trial version
Case studies are published in our PR magazine MASDAC NEWS delivered to users. In the magazine, we present various information related to sweets and food manufacturing, including an interview with our customers’ top management. Here, you can check out the trial version of the magazine. For periodical delivery of the MASDAC NEWS in a printed format, please send us a request via the following request form.
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