CASE STUDY

• Depositer
• Financier・Madeleine

Miyakojimanoyukishio Co., Ltd.

Rooted in its salt production expertise, Yukishio has expanded into various related ventures, including specialty salt shops such as Shioya and the souvenir confectionery brand Yukishio Kabo.
Through Yukishio Kabo, the company offers a range of sweets, including Yukishio Sand, Yukishio Finan financiers, baumkuchen, and meringue cookies, as well as gaufrettes, rusks, and langue de chat produced by partner manufacturers. Each product is elegantly packaged in blue, inspired by the striking Miyako Blue.
Continuing its commitment to innovation and regional value, Yukishio has expanded into new businesses that showcase the charm of Miyakojima. It established the Yukishio Museum, where visitors can explore the salt production process and shop for exclusive products, as well as Shioya, a specialty store with both physical and online locations, born from extensive research on salt.
In 2013, the company launched Shima no Eki Miyako, a direct sales hub for local agricultural products, successfully branding Miyakojima Melon and enhancing its market appeal.
As Yukishio celebrates its 30th anniversary in 2024, it is set to further develop its food business in Miyakojima with three key locations: a new factory shop, the Yukishio Museum, and Shima no Eki Miyako.
Each facility will feature a live kitchen, restaurant, and food education classroom, creating an environment where Miyakojima can foster world-class culinary talent.

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